Introduction: Tim Cook celebrates Apple India Highest growth in December Quarter. According to analysts this is happening due to Apple’s India’s great demand for iPhones,Companies sales techniques and lots of online and offline discounts.
Apple India
India is a very important market for apple. In India lots of people wanted to buy apple products so apple is also aggressively using its marketing to promote iPhones sales through lots of discounts, EMI and Extra discounts through credit cards.Apple last year opened its flagship store in Mumbai and Delhi.
Apple Highest Revenue in India
Apple India earned double digit highest earnings in India in the December quarter. Main profit comes from iPhone sales because in India iPhones are in huge demand. As every young person desires to buy iPhones .According to analysts its growth comes from Apple robust demand for its latest and older iPhones.Apple shipped over 10 million iPhones in 2023 which is up from 6 million in 2022. Securing the top revenue position for the year. Which is greater than its rival brand Samsung.
iPhones sales percentage in India
The iPhones sales in India accounted for 23 percent of smartphone revenue share in 2023,surpassing its rival Samsung 21 percent of sales. In 2022 Samsung was on the top spot with 22 percent smartphone market revenue share according to data.Apple focused on India is also increasing brand surpassing the 10-million unit mark in shipments and capturing the top position in the revenue in a calendar year for the first time.Apple produced iPhones worth Rs 1 lakh crore in India last year out of it made in India iPhones worth Rs 65000 Crore.
What Tim Cook Said about it
“Emerging markets have been a very key area of strength for us. You know, if you look at it, India grew in revenue terms, strong double digits in the December quarter and hit a quarter revenue record,” Apple CEO Tim Cook said in the Q1 earnings calls. “And that theme has been pretty consistent across other quarters of the year as well. And so, emerging markets are very, very important. And I feel like we are doing a great job there”
“Cook said Apple achieved revenue records across over two dozen countries and regions, including records in Europe and the rest of Asia Pacific. “We also continue to see strong double-digit growth in many emerging markets, with all-time records in Malaysia, Mexico, the Philippines, Poland, and Turkey, as well as December quarter records in India, Indonesia, Saudi Arabia, and Chile.”
Apple has posted a quarterly revenue of $119.6 billion, up 2 percent on-year with Cook attributing this revenue growth to “iPhone sales, and an all-time revenue record in services”.
“Apple CFO Luca Maestri also revealed during the earnings call that 80 percent of Zoho’s 15,000-plus global workforce uses the iPhone for work, and nearly two-thirds use the Mac as their primary computer.”
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